A NEW APPROACH IN AN AGE OLD BUSINESS+44 (0) 1926 691 141
Few are the men and brands that have come to define a century. For seven decades and counting, the Italian powerhouse founded by Enzo Ferrari in 1947 has made an indelible red mark on popular culture and enraptured fans and collectors across the globe.
Synonymous with beauty, excellence, and unmatched desirability, the Cavallino Rampante lives on as the driving force in high-performance Gran Turismo, the conqueror of impossible challenges.
A project conceived in close collaboration with Ferrari, this massive tome is a veritable collector's piece from Taschen. A production unparalleled in scale, it features exclusive content from the Ferrari archives and private collections around the world, bringing together hundreds of unseen photographs and documents to reveal the unique story behind Ferrari's victories, its protagonists and its legacy.
Limited to 1,947 signed and numbered copies, the handcrafted leather-bound and hand-stitched Collector's Edition is enclosed in a Ferrari engine-inspired case designed by Marc Newson. Born in Sydney, Australia, Marc studied jewellery and sculpture at Sydney College of the Arts before moving to Tokyo. Now living and working in Paris and London, Newson has become one of the world's most accomplished and influential designers. The case is made of cast aluminium, the chrome has been sandblasted with powder to preserve the metal's natural feel, whilst the top of the case has been finished using Ferrari's own red heat-resistant paint, the same as that used on their engines.
Even more special, the 'Art Edition' (No. 1-250) is elevated by a sculpture evocative of the 12-cylinder engine in hand-bent, flared chromed steel, also by Marc Newson. The bookstand's legs were joined together using tungsten inert gas (TIG) welding, a process that produces stronger, high-quality welds, typical in the automotive industry. Each of the 250 'Art Editions' is signed by Sergio Marchionne, John Elkann, and Piero Ferrari and features:
On offer here is 'Art Edition' number 240/250 and this stunning piece of Ferrari history is presented in brand new condition, remaining in its crate having never been opened. White gloves will be available for any serious potential purchasers to have a closer look.
The following links provide an insight into the design and manufacture of this unique item and a browse through its contents.